When officially launched, the “anticipated retail price” will be $80. And the result is a kind of neat product with an odd look, a cool name, and a potentially fatal flaw.Ĭar Thing is available in limited release in the United States for free, with a $7 shipping and handling charge. Spotify's Car Thing is easy to bring into any vehicle, except you need to gauge what you would actually need it for because its purpose isn't always clear relative to other ways to listen to. It’s almost like Spotify built the voice control aspect of the product, and then lost faith. Will people use it while driving? Absolutely. And none of that looking at the screen should be happening, ideally, while you’re operating a multi-ton motor vehicle.Ĭan it be used while stopped? Absolutely. Playing is probably just a tap, as is pausing. Selecting requires looking at the screen. Use the dial to browse, select, play, pause, and discover.”īrowsing requires looking at the screen. Many cars can access Spotify through Android Auto, Apple CarPlay or built-in apps Car Thing was mainly helpful for people with older vehicles who wanted a music streaming upgrade, but didn't. “You can also browse deeper, curating the perfect soundtrack to wherever you’re headed. “Try the dial for a hands-on way to steer to the audio you love,” Spotify says. And a massively flawed design choice at the same time.īecause while you can reach for the knob and grab it without looking - unlike a screen - the knob’s actual functionality includes almost nothing that you don’t still need your eyes for. Spotifyīut that’s also the Achilles heel of the product.
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